There is nothing that will help your Web site more than adding good quality content to it on a regular basis. The search engines will reward you with rankings if they see you are constantly adding fresh content to your site.
There is one thing to keep in mind when adding content and that is “great words on your pages plus great words in your link text will result in great rankings.”
It is all a numbers game so the more content you add along with the more good link text you have the more chances you have of the search engines rewarding you with good rankings.
Let’s talk about the link text the search engines are looking for:
- They are looking at your internal links - the links that happen within your own site. They want to see your keywords included in the link text of your internal links.
- Next they are looking for external links that are pointing to your site that include your keywords in the link text.
- They are also looking to see if the Web sites you are pointing to are directly related to your industry.
That being said it is crucial to work not only on your content but also take a close look at who you are linking to, how you use your link text within your own site and lastly examine the link text of other sites linking back to you.
I have been using a source for PLR (Private Label Rights) Articles for about a year now and I would not work on the Web without them. The company I have been using is Underground Articles they provide me 400 new articles every month that I can use to add great quality content to my Web site plus allowing me to announce my articles on their announcement blogs that help drive additional traffic to my site daily.
Go check them out today and start adding fresh content to your site tomorrow!
Would you like to receive a FREE SEO Tip everyday?
If so sign up today and start receiving your FREE SEO Tips tomorrow!
http://www.searchengineacademysc.com/seo-tip.htm
If you enjoyed this post, make sure you subscribe to my RSS feed!
Gone are the days when you could just put up a Web site and do some basic optimization to get top placement in the SERP’s. Now days with the competition so great with the mix of Social Media Marketing, Blogging, Videos, News Feeds and so on that your chance of getting one of the top 10 spots for your Web site is proving to be harder and harder.
During my Webinar that was broadcast yesterday I dove into how you can monopolize the Internet by taking advantage of all the Internet has to offer.
If you were unable to attend I have great news you can hear the full Webinar by looking in the archives at the Workshop Resource Center or click on this link it will take you right top the Webinar.
http://www.sew-wrc.com/hub/webinars/webinar-it_s-not-just-about-your-web-site-anymore-20080508.php
Here are a couple comments from those that attened:
I thought I’d take a minute and give you some feedback about yesterday’s webinar — it was most informative. Tracy helped confirm some promotional ideas I’ve heard of before (but never tried), and taught me some new angles, too.
Tracy is excellent and as far as I am concerned she really over-delivered in the info she so willing shared with us. I feel that I am getting much more in return than what the membership fee cost and I really look forward to more chats and webinars.
Just thought I’d let you folks know.
Claudia Brownlie
www.SEO-Innovation.com
Friends at Search Engine Workshops,
Yesterdays Webinar titled, “It’s Not JUST About Your Web Site Anymore” was the most informative lesson I have ever had at Search Engine Workshops. The things I learned about the importance of Social Media have changed my approach to Internet Marketing. Tracy Fredrychowski is a remarkable asset to your organization and I hope she will continue to be involved in the Workshop.
I would like to request having her back to host another Webinar and expand on her successes with Social Media and other insights she has on Search Engine Marketing.
Thank you for providing me with such great information.
Sincerely,
Caleb Schmidt
If you enjoyed this post, make sure you subscribe to my RSS feed!
In the early days of the Internet and PPC (Pay Per Click) Advertising Web site owners where quick to shell out thousands of dollars to out rank their competitors and grab that #1 spot. Gone are the days where you could put up a simple site targeting some basic keyword and get indexed right away. As more business owners realized the need for on-line marketing the quick and easy days of top rankings where gone as well.
Without a lot of knowledge about ROI’s (Return on Investment) or SEO (Search Engine Optimization) advertisers soon saw their ad cost increase without seeing much of them converting to sales. Many still believe that the only way to quickly get leads to their site is to invest in expensive PPC Campaigns.
I am here to tell you that there truly is a way to combine both PPC advertising with SEO and cut your ad cost and still generate qualified leads to your site. Before we go any further let me explain how both PPC and SEO can work together.
One of the things I often hear from my students is how easy PPC is in comparison to SEO. Seeing that setting up a new ad only takes a few minutes and you can have it displaying the same day. Where as implementing SEO strategies can takes weeks or months to really see the benefit. I do agree with this concept of time but in the end it all comes down to the dollar and sense (yes I really meant to spell sense not cents) of it all.
Dollar = the amount of money you are willing to spend to generate leads
Sense = cutting that cost by properly setting up your ads in conjunction with taking
advantage of free organic search engine listings
If you have jumped on the Web band wagon with sponsored listings and have never really taken the time to do anything other then set up some basic ads and pay your credit card bill each month it is crucial that you take the time to read the following steps. After you review the steps you will need to revisit your ad campaigns, implement the suggestions, include search engine optimization into the mix and enjoy the extra money you will soon see accumulating in your check book. There really is a way to effectively advertise on line without breaking your budget.
Click here to read the complete article on ways to cut your PPC AD Cost
If you enjoyed this post, make sure you subscribe to my RSS feed!
Local search engines’ algorithms are, for the most part, independent of the main ranking algorithm. Thus, it’s essential to get your business listed and ranked in both, if you are even partially-dependent on local search traffic. At a bare minimum, you should submit your business to the following:
You might also consider:
You should submit your website using the same contact information list on your website. Remember to use both product/service AND geographic keywords in your business title.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Many make “buying decisions” when they are moved emotionally? Other traditional media have made the most of these principles and taken advantage of them for many years, whether it is a TV commercial or an ad in a magazine. People are emotional beings and people make decisions (either good or bad) when they are emotional. If something causes a customer to become upset, they become angry and try and solve it. If they become upset enough…they’ll make a decision to perhaps discontinue your service and hire another service.
With the web being a multimedia experience, we have lots of opportunity to work with emotional content. After all, your visitors are just human beings too? We’re really no different online than offline. We have an important emotional side of us that can be appealed to.
If you are relying on graphics, photos, animated gifs or any type of images, you want a combination of quality with uniqueness. Will your image make your audience smile or will it make your audience cry? Where might it be appropriate to make your audience cry? Actually, all it takes it the right scenario.
If you enjoyed this post, make sure you subscribe to my RSS feed!
Matt Cutts, a senior Google engineer, was recently interviewed and in the interview he offered some advice for small business.
1) Start a blog to give your company a voice. You have a unique personality and a blog is a great way to get heard.
Don’t worry about negative comments, as you can always moderate those or filter them out, allowing only constructive comments to be posted.
It’s important to understand the benefits that blogs have in terms of creating user generated content and the value of this content to search engines.
2) Definitely use videos. If you are creating a video this is a pretty simple process with great results.
All you really need to start with is a tripod, a camera, and a room. Then you quickly record it and put it on YouTube. There is very little cost and it’s very simple to start out.
So there you have it, business advice directly from the most widely known talking Google head… start blogging and use video. That combo will give you the most exposure and bang-for-the-buck online.
I couldn’t agree more. Start a blog and allow people to comment on your posts. That will literally force the search engines to come back and spider the new user generated content.
The video can be as simple as “show and tell” what you have. Think of it this way… if a picture is worth a thousand words, a four minute video his worth millions.
When you upload the video to YouTube, all you need to do, is link to the video from your blog, and you won’t pay a dime for hosting it, even if it’s watched a bazillion times.
If you’d like to get more advice, watch the full 20 minute interview with Matt Cutts, click to MilestoneInternet.com and go to their blog.
If you enjoyed this post, make sure you subscribe to my RSS feed!
We are happy to announce that we will be expanding our Search Engine Optimization and Internet Marketing training workshops to the Atlanta GA area. The first scheduled 3 Day SEO Mastery Workshop will be held July 22nd through the 24th in the Atlanta area.
During the 3 day SEO Workshop we will help you discover ways to improve your organic listings on the search engines.
If you are wondering why your Page Rank is falling or why your competitors are out ranking you then come and get all of your questions answered.
Come and see “Why it’s just not about your Web site anymore!”
Seating is limited don’t miss out on our first scheduled Atlanta SEO Workshop today!
If you enjoyed this post, make sure you subscribe to my RSS feed!
I spent the evening setting up our first Search Engine Optimization Meetup! I have been wanting to get this under way so I am glad I finally got it going.
I am planning our first meeting May 15th here in Lexington. We will be discussing “How to Lower Your PPC Ad Cost with SEO.” This is really becoming a hot topic. I must get once or twice a week someone saying to me that they wish they could find a way to lower the cost of their Pay Per Click Ad on Google and Yahoo.
With having such a passion for getting free organic listing in the search engines I have come up with a 4 step plan to lower your PPC Ad cost. I felt this would be a great topic to launch our first SEO Meetup.
Many large cites across the country are doing these Meetups and I am really excited to get one launched right here in Lexington.
If you live in South Carolina and would like to join us please follwo the below link to sign up to jopin us on May 15th.
REGISTER TODAY! Seats are limited.
Lexington SEO Meetup
If you enjoyed this post, make sure you subscribe to my RSS feed!
There are four parts to a properly setting up your Pay Per Click ad text:
1. Compelling Headline – The first line of your ad is the one the searcher sees first. It should include your keyword phrases so when the searcher sees the keyword phrase they searched for they will automatically make a connection with your ad.
Example: Triton Bass Boat X20
2. Clicking Trigger – The clicking trigger should be those words that entice some one to go further. Think of your clicking trigger as a solution to problem or an answer to a question. What conditions in someone’s life would need to be happening if they where looking to buy a bass boat.
Example: Tournament Ready
3. Benefits - The benefit is something that your product will do for the searcher or why someone should do business with you. Normally the benefit is what entices someone to buy one product over another.
Example: Unmatched Riding Comfort
4. Call to Action – Your third line should introduce a sense of urgency so they will take immediate action. The call to action takes your visitors by the hand and tells them what to do next.
Example: Order Now Save $1000
If you enjoyed this post, make sure you subscribe to my RSS feed!
Many of us forget about the easiest way to build liks to your site and that is by Internal Linking. By using absolute links rather than relative links you can build your link popularity by using your own Web site. Every page on your site should be linked within your site 3 places using absolute links.
Take a few minutes and review your site look for three places where you can link your own content to content on another relevant page. Look for a good keyword phrase on your homepage and link it to an inner page with more information so that readers will stay longer and explore further.
This internal linking is often overlooked and is actually a great way to keep people digging deeper within your site. It will also encourage the spiders to crawl deeper within your site and give your site credit for the links .
If you enjoyed this post, make sure you subscribe to my RSS feed!
-
Welcome to the
SEA of SC Blog!
I am happy to take all my years of experience with working on the Internet, both as a Web Designer and a Professional SEO and share what I have learned along the way.
Please bookmark or subscribe to this blog to keep up with all the changes and tips I share in the SEO and Internet Marketing Industry. -
Linked in
developed by Jhack
-
Article Underground
developed by Jhack